The story of FURY Willie began in the United States in 2002. After achieving tremendous success in European and American markets, FURY Willie made a decisive move into the Chinese mainland market. At the same time, the company adjusted its operations across all stages—product design, manufacturing, and sales—to better meet the needs of the Chinese market, while gradually developing and testing new product lines to satisfy local demand. Successfully entering the mainland market has opened up a brand-new, more dynamic global landscape for FURY Willie.